Ireland’s premium lifestyle consumer communications agency

Caroline Kennedy, Founding Director, Moira Murphy, Managing Director, and Head of Client Services, Laura Dwyer, lead a team of well-connected communications professionals, ensuring the agency’s longstanding position as a trusted industry leader in media relations and creative brand management.


Caroline Kennedy

Founding Director

An honours graduate of Communications Studies at DCU, Caroline has more than 25 years of experience working in the Irish media sector.

She has worked as a television researcher, radio producer and public relations consultant and in general is passionate about the media industry. Caroline founded Kennedy PR + Brand in 1992 and the agency is now recognised in Ireland as a leader in the field of Consumer PR and Communications.

She has directed the launch of numerous household brand names and events in Ireland. Previously, she was a director of the Junior Dublin Film Festival and currently sits on two prestigious boards - The Ireland Funds and the Dublin City University Trust. In 2007, RTE commissioned a 60-minute reality programme on Kennedy PR, (‘No Experience Required’) to give viewers an insight into the workings of a PR Agency.

Moira Murphy

Managing Director

Moira is a widely respected marketing & communications professional in Ireland, with 18 years experience at senior and director level in the retail sector.

A graduate of UCD and the Michael Smurfit Graduate School of Business, Moira’s experience spans Unilever, one of the world’s largest consumer goods company, to Superquinn and more recently as Marketing & Communications Director for the Brown Thomas Group. During her time at Brown Thomas, Moira has worked with & launched some of the biggest brands in the Irish Luxury retail space from fashions, accessories to beauty & home. 

Laura Dywer

Head of Client Services

A graduate of UCD with a post graduate degree in PR, Event Management and Advertising, Laura is a highly energetic, capable and innovative PR professional.

With over 11 years working in the PR business, Laura brings integrated thinking to all campaigns offering clients a critical mix of traditional and new media solutions to deliver effective results.

Laura has worked with Kennedy PR since August 2006 and her portfolio of clients include Brown Thomas, Tiffany & Co., The Merrion hotel, Waterford Crystal, Taste of Dublin, IFTA and Catrice to name but a few. 

Who we work with

  • 9 Below

  • Ashford Castle

  • Brown Thomas

  • Catrice Cosmetics

  • Dunnes (Diarmuid Gavin)

  • Fleetwood (Vogue and Pantone)

  • FX Buckley’s

  • Goffs

  • Great Southern Killarney

  • Hampers & Co.

  • Hayfield Family Collection

  • IFTA’s

  • Image Publications

  • Irish Heart Foundation

  • Jaguar

  • Juniors

  • Land Rover

  • Lisney

  • Lotts& Co.

  • Louise Kennedy

  • Miele

  • Nespresso (B2B and B2C)

  • Original Irish Hotels

  • Paul Sheeran Jewellers

  • PRO14 Rugby

  • Rathborne Candles

  • Sheen Falls Lodge

  • Skin by Olga

  • Soda

  • The Ireland Funds

  • The Merrion Hotel

  • Trinity

  • Waterford Crystal