Since its launch in Ireland in 2011, Kennedy PR + Brand have handled Blue September, a campaign that urges men to continue the fight against men’s cancer. Now in its fifth year Blue September highlights the severity of cancer amongst men, what symptoms they should be aware of and reminds them of the importance of being checked.

Kennedy PR + Brand, work closely with the Men’s Cancer Alliance & Vhi Healthcare, to devise and implement the overall communications strategy each year utilising the various campaign ambassadors as well as case study survivorsto secure media opportunities to connect with men of all ages.