For its 27th annual Happy Heart Appeal, the Irish Heart Foundation collaborated with contemporary Irish designer Orla Kiely who designed the iconic Happy Heart pin - her first ever collaboration with a charity. In 2017, Kennedy PR + Brand was delighted to work side by side with the Irish Heart Foundation to successfully introduce the Orla Kiely association to national media and profile Irish Heart Foundation ambassadors in order to heighten awareness of the charity's biggest annual fundraiser and drive pin sales across Ireland.