Unique creative thinkers
We are a leading edge agency with a focus on long-term impact, awareness, and reputation. We work in partnership with our clients to address their core business objectives, from driving awareness and footfall, to product sales, investment and growth. The central aim at Kennedy PR + Brand is to deliver results for our clients that focus on the bottom line.
A PR campaign is vital to connect with a consumer audience. Our campaigns work as a fundamental part of an overall strategy for your brand to engage with your customers and get their attention. At Kennedy PR + Brand, we can combine our PR strategy with your overall marketing programme to make sure your brand is seen and heard. Or we can tailor make a PR campaign for your specific one off event, product, or brand initiative. We work with brands in all shapes and sizes to reinvigorate existing communications or to wrest market share from competitors for your start up. If you’re with us, your customers will know your brand, and how special it is.
Founder/CEO Caroline Kennedy and Moira Murphy, Managing Director share a combined forty years of expertise and experience working with some of the world’s biggest brands. Is you brand position clear? What is your brand’s unique selling point? Who is your target market and what do they want? We work with clients to hone your brand identity which informs the essence of your comprehensive communications strategy. Armed with a holistic understanding of your brand, Kennedy PR + Brand will devise a strategy to serve your business. And the results of our work are transparent – it is our policy to measure the success of pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.
We will work with you to develop what you need, not what you think you need. We integrate digital and social media outreach into all of our work including digital channel management or content generation and development. We will help you to craft your online presence and audience engagement initiatives. Our team has in-depth experience of working with digital influencers, from bloggers and online editors, to photographers, videographers and developers. We have the creative thinking, the digital expertise, and the media contacts to get your message seen and heard online.
CONSUMER & CORPORATE STRATEGY
Our senior team advises clients on internal and external corporate messaging, thought leadership, CSR programmes and issues/crisis management. We handle corporate issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support in tandem with recommendations on best practice. We drive the corporate message to the key stakeholders upon which your company relies.
Every time you speak to the media you represent your brand. We can help you to achieve the best results for you and your brand through training. We will prepare you to look better, sound better, and stay on message with the media.
Behind every exceptional event is an exceptional team. We will identify your event goals and strategically develop an occasion to meet those aims including the following; manage the event schedule and budget, identify a talk-about location for your brand, dress the venue, suggest and recruit contractors including security, caterers etc., plan and co-ordinate food and drinks menus, co-ordinate speakers, develop a contingency plan (for weather or other factors) and generate a web presence for the event. Amongst other things, we will create the perfect event for your brand.
Networking and network introductions are vital to business success. Networking doesn’t have to be as nebulous as it sounds and the importance of creating a networking game plan for yourself is paramount. With our unrivalled reach into media and business circles in both London and Dublin we can make sure you meet the people you want to meet at the right time in the right place.